Gabay's Copywriting Compendium 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jonathan Gabay 作者

Butterworth-Heinemann

译者

2005-06-10 出版日期

704 页数

USD 49.95 价格

Hardcover

丛书系列

9780750664028 图书编码

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Gabay's Copywriting Compendium 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Gabay's Copywriting Compendium 在线电子书图书描述

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always on hand, and therefore, on some occasions, additional help is required to find the right phrase, description or slogan. "Gabay's Copywriting Compendium" contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. The compendium goes on to provide a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively. The text has been carefully designed to ensure the material can be accessed quickly and easily, and the easy to read layout will assist copywriters in finding appropriate help at any particular moment.

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