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Framework for Marketing Management, A (2nd Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Philip Kotler 作者

Prentice Hall

译者

2002-11-11 出版日期

363 页数

USD 120.00 价格

Paperback

丛书系列

9780131001176 图书编码

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Framework for Marketing Management, A (2nd Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Framework for Marketing Management, A (2nd Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Framework for Marketing Management, A (2nd Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Framework for Marketing Management, A (2nd Edition) 在线电子书图书描述

For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.

Framework for Marketing Management, A (2nd Edition) 在线电子书下载 mobi epub pdf txt 在线电子书下载

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