Framework for Marketing Management, A (2nd Edition) 在線電子書 圖書標籤:
發表於2024-11-28
Framework for Marketing Management, A (2nd Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
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Framework for Marketing Management, A (2nd Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024