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Gareth Morgan 作者

Sage Publications, Inc

译者

1993-04-20 出版日期

384 页数

USD 50.95 价格

Paperback

丛书系列

9780761912699 图书编码

Imaginization 在线电子书图书标签: 管理学 management

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发表于2024-11-05

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Imaginization 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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'Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower' - Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change Masters Gareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job. Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour.

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