Strategic Management of Technology and Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Strategic Management of Technology and Innovation

简体网页||繁体网页
Robert A. Burgelman 作者
McGraw Hill Higher Education
译者
2008-2-1 出版日期
1088 页数
USD 76.25 价格
Paperback
丛书系列
9780071263290 图书编码

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发表于2024-11-10


Strategic Management of Technology and Innovation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Strategic Management of Technology and Innovation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Strategic Management of Technology and Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Strategic Management of Technology and Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Strategic Management of Technology and Innovation 在线电子书 图书描述

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

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