Strategic Management of Technology and Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Strategic Management of Technology and Innovation

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Robert A. Burgelman 作者
McGraw Hill Higher Education
譯者
2008-2-1 出版日期
1088 頁數
USD 76.25 價格
Paperback
叢書系列
9780071263290 圖書編碼

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發表於2024-11-28

Strategic Management of Technology and Innovation 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Strategic Management of Technology and Innovation 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Strategic Management of Technology and Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Strategic Management of Technology and Innovation 在線電子書 著者簡介


Strategic Management of Technology and Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Strategic Management of Technology and Innovation 在線電子書 圖書描述

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

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