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Thomas E. Backer 作者

Sage Publications, Inc

译者

1992-04-30 出版日期

181 页数

USD 55.95 价格

Paperback

丛书系列

9780803943322 图书编码

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Designing Health Communication Campaigns 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

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