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Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback))
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Heath, Robert L. 作者
Routledge
译者
2009-02-19 出版日期
392 页数
USD 55.00 价格
Paperback
丛书系列
9780805864243 图书编码

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在线电子书 图书标签: communication  PR   

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Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在线电子书 图书描述

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

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