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Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback))
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Heath, Robert L. 作者
Routledge
譯者
2009-02-19 出版日期
392 頁數
USD 55.00 價格
Paperback
叢書系列
9780805864243 圖書編碼

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在線電子書 圖書標籤: communication  PR   

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Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


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Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在線電子書 著者簡介

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在線電子書 著者簡介

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 在線電子書 圖書描述

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

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