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Consumer Psychology for Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gordon Foxall 作者

Cengage Learning Business Press

译者

1998-06-25 出版日期

304 页数

USD 56.99 价格

Paperback

丛书系列

9781861523716 图书编码

Consumer Psychology for Marketing 在线电子书图书标签: Academic

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Consumer Psychology for Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Consumer Psychology for Marketing 在线电子书图书描述

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewersa and usersa comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

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