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Consumer Psychology for Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Gordon Foxall 作者

Cengage Learning Business Press

譯者

1998-06-25 出版日期

304 頁數

USD 56.99 價格

Paperback

叢書系列

9781861523716 圖書編碼

Consumer Psychology for Marketing 在線電子書圖書標籤: Academic

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發表於2024-11-27

Consumer Psychology for Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Consumer Psychology for Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Consumer Psychology for Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Consumer Psychology for Marketing 在線電子書著者簡介

Consumer Psychology for Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Consumer Psychology for Marketing 在線電子書圖書描述

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewersa and usersa comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

Consumer Psychology for Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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