Ken Auletta has written the "Annals of Communications" column for The New Yorker since 1992. He is the author of ten books, including four national bestsellers. These include Three Blind Mice: How the TV Networks Lost Their Way, Greed and Glory on Wall Street: The Fall of the House of Lehman, and World War 3.0: Microsoft and Its Enemies. In naming him America's premier media critic, the Columbia Journalism Review said, "no other reporter has covered the new communications revolution as thoroughly as has Auletta."
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.
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Observe 的评价还满公允的,fair and balanced。有讲了谷歌的发展历史,有讲盈利模式,讲和News Corporation ,Viacom,Disney,Microsoft,YouTube之间的比较和其中一些例如早期和Viacom一起negotiation YouTube的acquisition 的细节,还有则是government之间的博弈(最后一章终于提到了China,以及Google从Engineer公司逐步向Media Company的转型。希望以后有空还能细读,这次真的是扫读的(论文快来不及了。
评分谷歌从出生到成长的全程记录,视角独特,大量第一手信息。
评分不好看
评分2/3
评分与其说是说未来,不如说是在说历史,无趣
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