Marketing Tourism Destinations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Heath, Ernie; Heath, Linda Ed.; Wall, Quinton 作者

译者

1992-2 出版日期

240 页数

578.00元价格

丛书系列

9780471540670 图书编码

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发表于2024-11-25

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Marketing Tourism Destinations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege. Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as: Regional goal and strategy formulation The strategic marketing planning framework Environment and resource analysis Target marketing and regional positioning strategy Regional marketing mix strategy and more, with cases and examples applicable to different parts of the world. From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.

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