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Analysis for Market Planning. 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Donald R. Lehmann 作者

Irwin/McGraw-Hill

译者

2008-2 出版日期

288 页数

USD 90.25 价格

Paperback

丛书系列

9780071263634 图书编码

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发表于2024-11-12

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Analysis for Market Planning. 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

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