Analysis for Market Planning.

Analysis for Market Planning. pdf epub mobi txt 電子書 下載2025

出版者:Irwin/McGraw-Hill
作者:Donald R. Lehmann
出品人:
頁數:288
译者:
出版時間:2008-2
價格:USD 90.25
裝幀:Paperback
isbn號碼:9780071263634
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"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

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