Design Driven Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Roberto Verganti 作者

Harvard Business Press

译者

2009-8-3 出版日期

288 页数

USD 35.00 价格

Hardcover

丛书系列

9781422124826 图书编码

Design Driven Innovation 在线电子书图书标签: 设计 innovation 创新商业 Design 设计驱动创新 business_inovation 英语

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发表于2025-04-06

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Design Driven Innovation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Design Driven Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

Design Driven Innovation 在线电子书用户评价

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有观点，但是后面执行方面不是特别给力。四星半吧

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Swatch的故事特别精彩

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立意很好，观点偏颇，理论扯淡

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Radical Innovation VS Incremental Innovation

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有观点，但是后面执行方面不是特别给力。四星半吧

Design Driven Innovation 在线电子书著者简介

Design Driven Innovation 在线电子书图书目录

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Design Driven Innovation 在线电子书图书描述

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In "Design-Driven Innovation: How to Compete by Radically Innovating What Things Means", Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in. "Design-Driven Innovation" offers a provocative new view of innovation thinking and practice

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Design Driven Innovation 在线电子书读后感

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苹果公司的一位市场经理曾将市场调查描述为这样一个过程，基本就是“史蒂夫·乔布斯每天清晨对着镜子，追问自己究竟想要什么”。这一说法听上去荒谬而且不合逻辑，它似乎违背了“以用户为中心”的那套创新的主流理论。我们似乎一直被那些分析师轮番轰炸，告诉我们公司要有远见...

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这本书的结构让我想起另外一本“how to read a book” 相似之处在于，都是不断的重复，你现在读到哪里了，你前面刚刚读过了什么，你下面要读的是什么。基本每个大的章节前面都有，甚至比较小的节都有。本来条理清晰是好事，这个技巧在做演讲的时候可能很好用，但是这是一本书...

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"Without the research on reduction and simplification by abstract artists,who deard to challenge dominant assumptions about aesthetic language accepted for centuries? computers would have Victorian decoration."

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