Design Driven Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Roberto Verganti 作者

Harvard Business Press

译者

2009-8-3 出版日期

288 页数

USD 35.00 价格

Hardcover

丛书系列

9781422124826 图书编码

Design Driven Innovation 在线电子书图书标签: 设计 innovation 创新商业 Design 设计驱动创新 business_inovation 英语

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发表于2024-05-18

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Design Driven Innovation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Design Driven Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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这个书值得一说，有意思。先说一个读书读到一个小小full circle: 最近刚好对Mondrian有强烈兴趣，人物作品介绍看了3本，love abstract art and all, 但是就是不懂，为什么这个人这么有名！DDI（本书）里面恰好给回答了！

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Swatch的故事特别精彩

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写的非常好的一本书。深刻理解出了innovation！很有启发

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罗伯特的研究员克劳迪和亚历山大给上的课，回来正在回顾码文，作为没接触过管理和周详商业学习的设计生，压力真是大，书中大部分觉得是意大利品牌例子，下面还有人说大多数没听说过，OK！听惯了UCD还没明白什么是UCD的时候，DESIGN DRIVEN是很有魔力的，所以才足以造就ALESSI ARTEMITE她们的独有魅力。。。书读起来确实冗长，罗伯特也反反复复把观点提来提取的，设计驱动---市场牵引----技术推动的模型还是很妙的！继续码字！

Design Driven Innovation 在线电子书著者简介

Design Driven Innovation 在线电子书图书目录

Design Driven Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Design Driven Innovation 在线电子书图书描述

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In "Design-Driven Innovation: How to Compete by Radically Innovating What Things Means", Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in. "Design-Driven Innovation" offers a provocative new view of innovation thinking and practice

Design Driven Innovation 在线电子书下载 mobi epub pdf txt 在线电子书下载

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