The Language of Advertising (Language in Society) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Torben Vestergaard 作者

WileyBlackwell

译者

1985-04-11 出版日期

182 页数

347.00元价格

Paperback

丛书系列

9780631127437 图书编码

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The Language of Advertising (Language in Society) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Language of Advertising (Language in Society) 在线电子书著者简介

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The Language of Advertising (Language in Society) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Language of Advertising (Language in Society) 在线电子书图书描述

Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes.

Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups.

The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.

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