The Language of Advertising (Language in Society) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Torben Vestergaard 作者

WileyBlackwell

譯者

1985-04-11 出版日期

182 頁數

347.00元價格

Paperback

叢書系列

9780631127437 圖書編碼

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發表於2024-11-09

The Language of Advertising (Language in Society) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Language of Advertising (Language in Society) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Language of Advertising (Language in Society) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Language of Advertising (Language in Society) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Language of Advertising (Language in Society) 在線電子書圖書描述

Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes.

Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups.

The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.

The Language of Advertising (Language in Society) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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