Consumer Behavior (9th Edition) (Mymarketinglab) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Michael R. Solomon 作者

Prentice Hall

译者

2010-1-17 出版日期

688 页数

USD 189 价格

Hardcover

丛书系列

9780136110927 图书编码

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Consumer Behavior (9th Edition) (Mymarketinglab) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Consumer Behavior (9th Edition) (Mymarketinglab) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Consumer Behavior (9th Edition) (Mymarketinglab) 在线电子书著者简介

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Review

This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations) Vol. 26, Issue 1, "Journal of Consumer Policy." --This text refers to an out of print or unavailable edition of this title.

Product Description

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture

For marketing professionals who want to understand the latest trends in consumer behavior.

via http://www.amazon.com/Consumer-Behavior-Mymarketinglab-Michael-Solomon/dp/0136110924

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