Consumer Behavior (9th Edition) (Mymarketinglab) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Michael R. Solomon 作者

Prentice Hall

譯者

2010-1-17 出版日期

688 頁數

USD 189 價格

Hardcover

叢書系列

9780136110927 圖書編碼

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Consumer Behavior (9th Edition) (Mymarketinglab) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Consumer Behavior (9th Edition) (Mymarketinglab) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Consumer Behavior (9th Edition) (Mymarketinglab) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Consumer Behavior (9th Edition) (Mymarketinglab) 在線電子書用戶評價

評分☆☆☆☆☆

老實講，後半本部分沒讀完。。。哈哈

評分☆☆☆☆☆

老實講，後半本部分沒讀完。。。哈哈

評分☆☆☆☆☆

老實講，後半本部分沒讀完。。。哈哈

評分☆☆☆☆☆

老實講，後半本部分沒讀完。。。哈哈

評分☆☆☆☆☆

老實講，後半本部分沒讀完。。。哈哈

Consumer Behavior (9th Edition) (Mymarketinglab) 在線電子書著者簡介

Consumer Behavior (9th Edition) (Mymarketinglab) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Consumer Behavior (9th Edition) (Mymarketinglab) 在線電子書圖書描述

Review

This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations) Vol. 26, Issue 1, "Journal of Consumer Policy." --This text refers to an out of print or unavailable edition of this title.

Product Description

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture

For marketing professionals who want to understand the latest trends in consumer behavior.

via http://www.amazon.com/Consumer-Behavior-Mymarketinglab-Michael-Solomon/dp/0136110924

Consumer Behavior (9th Edition) (Mymarketinglab) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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