Tourism Promotion and Power 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Nigel Morgan 作者

Wiley

译者

1998-10-22 出版日期

272 页数

USD 185.00 价格

Hardcover

丛书系列

9780471983415 图书编码

Tourism Promotion and Power 在线电子书图书标签: 旅游研究人类学

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Tourism Promotion and Power 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought–provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

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