Tourism Promotion and Power 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Nigel Morgan 作者

Wiley

譯者

1998-10-22 出版日期

272 頁數

USD 185.00 價格

Hardcover

叢書系列

9780471983415 圖書編碼

Tourism Promotion and Power 在線電子書圖書標籤: 旅遊研究人類學

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發表於2024-12-29

Tourism Promotion and Power 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Tourism Promotion and Power 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Tourism Promotion and Power 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Tourism Promotion and Power 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Tourism Promotion and Power 在線電子書圖書描述

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought–provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

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