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Roger D. Wimmer 作者

Wadsworth Pub Co

译者

1999-07-12 出版日期

448 页数

USD 96.95 价格

Hardcover

丛书系列

9780534560072 图书编码

Mass Media Research 在线电子书图书标签: 传播学理论新闻传播传播理论书单

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Mass Media Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Mass Media Research: An Introduction, International Edition", begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text.

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