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Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dennis L. Wilcox 作者

Pearson

译者

2009-5-14 出版日期

704 页数

USD 121.40 价格

Paperback

丛书系列

9780205626229 图书编码

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Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Public Relations 在线电子书图书描述

Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages you to think about creative uses of new media. The Study Edition offers an additional bonus: perforated chapter quizzes.

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