The Sponsor 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


The Sponsor

简体网页||繁体网页
Erik Barnouw 作者
Transaction Publishers
译者
2003-11-1 出版日期
236 页数
USD 24.95 价格
Paperback
丛书系列
9780765805478 图书编码

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发表于2024-11-28


The Sponsor 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Sponsor 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Sponsor 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting grants" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue "in a moment." Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television's program formulas, business practices, and ratings have all evolved in ways to satisfy sponsor requirements. Indeed, he has become a potentate of our time. The Sponsor is divided into three parts. In "Rise," Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In "Domain," the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in "Prospect," Barnouw assesses what such dominance has meant for American society, mores, and institutions- and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable.

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