Marketing in the Public Sector 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Nancy R. Lee 作者

Pearson Prentice Hall

译者

2006-10-26 出版日期

352 页数

USD 39.99 价格

Paperback

丛书系列

9780137060863 图书编码

Marketing in the Public Sector 在线电子书图书标签: NGO

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发表于2024-12-23

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Marketing in the Public Sector 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing in the Public Sector 在线电子书图书描述

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types-from around the world-so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You'll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors-even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the "high-tech, high-touch" agency of the future-and deliver more value for every penny you spend.

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