Marketing in the Public Sector 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Nancy R. Lee 作者

Pearson Prentice Hall

譯者

2006-10-26 出版日期

352 頁數

USD 39.99 價格

Paperback

叢書系列

9780137060863 圖書編碼

Marketing in the Public Sector 在線電子書圖書標籤: NGO

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發表於2024-11-04

Marketing in the Public Sector 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing in the Public Sector 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing in the Public Sector 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing in the Public Sector 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing in the Public Sector 在線電子書圖書描述

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types-from around the world-so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You'll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors-even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the "high-tech, high-touch" agency of the future-and deliver more value for every penny you spend.

Marketing in the Public Sector 在線電子書下載 mobi epub pdf txt 在線電子書下載

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