More Guerrilla Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Robert J. Kaden 作者

Kogan Page

譯者

2009-10-28 出版日期

341 頁數

USD 29.95 價格

Hardcover

叢書系列

9780749455477 圖書編碼

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More Guerrilla Marketing Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

More Guerrilla Marketing Research 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

More Guerrilla Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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More Guerrilla Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

More Guerrilla Marketing Research 在線電子書圖書描述

More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research , this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. Reviews of the first edition: [A] great addition to the guerrilla marketing’ books designed to give practical advice to smaller and medium-sized businesses. Choice

In simple, layman’s terms, outlines successful strategies that even the smallest businesses can implement.” Kirkus Reviews [A] practical guide for the nonprofessional researcher.” Journal of Economic Literature [A] very good primer on the subject.” Library Journal

More Guerrilla Marketing Research 在線電子書下載 mobi epub pdf txt 在線電子書下載

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