The Cultural Dimension of Global Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gary Ferraro Professor Emeritus 作者

Pearson

译者

2009-10-9 出版日期

240 页数

USD 68.80 价格

Paperback

丛书系列

9780205645282 图书编码

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The Cultural Dimension of Global Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Cultural Dimension of Global Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

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