The Cultural Dimension of Global  Business

The Cultural Dimension of Global Business pdf epub mobi txt 電子書 下載2025

出版者:Pearson
作者:Gary Ferraro Professor Emeritus
出品人:
頁數:240
译者:
出版時間:2009-10-9
價格:USD 68.80
裝幀:Paperback
isbn號碼:9780205645282
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For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

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