Cases in Consumer Behaviour 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Antonides; Van Raaij, W. Fred; Antonides, Gerrit 作者

Wiley

译者

1999-07-16 出版日期

180 页数

USD 60.00 价格

Paperback

丛书系列

9780471987819 图书编码

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Cases in Consumer Behaviour 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:

* The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary

* The cases reflect the consumer perspective on marketing problems

* Each case presents a practical problem in the consumer area and poses questions for the reader.

An Instructor's Manual is available from the publisher for lecturers using the casebook.

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