Cases in Consumer Behaviour 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Antonides; Van Raaij, W. Fred; Antonides, Gerrit 作者

Wiley

譯者

1999-07-16 出版日期

180 頁數

USD 60.00 價格

Paperback

叢書系列

9780471987819 圖書編碼

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Cases in Consumer Behaviour 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Cases in Consumer Behaviour 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Cases in Consumer Behaviour 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Cases in Consumer Behaviour 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Cases in Consumer Behaviour 在線電子書圖書描述

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:

* The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary

* The cases reflect the consumer perspective on marketing problems

* Each case presents a practical problem in the consumer area and poses questions for the reader.

An Instructor's Manual is available from the publisher for lecturers using the casebook.

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