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Harry Potter 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Susan Gunelius 作者

Palgrave Macmillan

译者

2008-06-15 出版日期

216 页数

USD 38.00 价格

Hardcover

丛书系列

9780230203235 图书编码

Harry Potter 在线电子书图书标签: 美国经济社会文化商业

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Harry Potter 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Harry Potter books are the biggest sellers of all time, making J.K. Rowling the highest earning author in literary history. The story of J.K. Rowling, Bloomsbury, and Scholastic has created a publishing legend, and an iconic brand. Why did Harry Potter become so successful? What is the appeal? What are the distinct features of Harry Potter that make up the brand? Why did customers queue at midnight to buy the books? In this fascinating new book, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, secret locations for stock, box office revenues, merchandising, the social web, word-of-mouth and perpetual marketing, brand values, and the forthcoming Harry Potter theme park, this is not just the story of the most incredible brand success there has ever been but also an investigation of whether or not the unprecedented success of Harry Potter can be duplicated.

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