Qualitative Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sheila Keegan 作者

Kogan Page

译者

2009-11-28 出版日期

272 页数

USD 39.95 价格

Paperback

丛书系列

9780749454647 图书编码

Qualitative Research 在线电子书图书标签: 用户体验没电子版心理学定性研究 Research MR

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Qualitative Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Qualitative Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies and observational research. Because of its importance in determining buyer attitudes and beliefs it has been growing exponentially.

Sheila Keegan, psychologist and market research practitioner, outlines the history of qualitative research, its purpose and role, its relationship to quantitative research, ethical issues it provokes, and how to analyze, interpret, and communicate research results. She presents different theoretical models within which qualitative research operates and uses case studies to show how these frameworks differ between the UK, Europe, the US and other countries.

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