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Scott de Marchi 作者

Portfolio Hardcover

译者

2009-11-12 出版日期

197 页数

USD 23.95 价格

Hardcover

丛书系列

9781591842866 图书编码

You Are What You Choose 在线电子书图书标签: 思维心理学英语学习科普社会学/人类学政治/经济/法律心灵大陆买不到的书

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You Are What You Choose 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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适合老美的思想，生活，来理解这本书

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适合老美的思想，生活，来理解这本书

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适合老美的思想，生活，来理解这本书

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适合老美的思想，生活，来理解这本书

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适合老美的思想，生活，来理解这本书

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You Are What You Choose 在线电子书图书描述

The hidden patterns behind the way we make decisions

Several recent books, from Blink to Freakonomics to Predictably Irrational , have examined how people make choices. But none explain why different people have such different styles of decision making-and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth?

Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with "the usual" way of deciding whenever there's a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. We're also consistent about how much information we want and how much we care about the opinions of others.

Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, they'll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts.

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