Implementing Word of Mouth Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Idil M. Cakim 作者

Wiley

译者

2010-01-07 出版日期

204 页数

USD 39.95 价格

Hardcover

丛书系列

9780470442555 图书编码

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Implementing Word of Mouth Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Implementing Word of Mouth Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Implementing Word of Mouth Marketing 在线电子书图书描述

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, "Implementing Word of Mouth Marketing" is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts. Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products Reveals how word of mouth disperses online Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses Explains how to design online word of mouth campaigns Includes measurement tools to gauge the impact word of mouth campaigns Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.

Implementing Word of Mouth Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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