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CEO of Earth 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Simon Hammond 作者

译者

2009-12 出版日期

184 页数

$ 24.95 价格

丛书系列

9781742169569 图书编码

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发表于2024-11-10

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CEO of Earth 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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CEO of Earth 在线电子书图书描述

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh-- dressed as Ronald-- to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness.

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