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Survey Pain Relief 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jodie Monger 作者

ICMI Press

译者

2008-09-15 出版日期

276 页数

USD 34.95 价格

Paperback

丛书系列

9781932558135 图书编码

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发表于2024-11-24

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Survey Pain Relief 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Survey Pain Relief 在线电子书图书描述

Anyone who has ever been tasked with gathering and analyzing customer data has no doubt felt the pain associated with the magnitude of that responsibility especially when you're asked to take action without having believable customer intelligence. Relax. The doctors are here to ease your pain. In Survey Pain Relief, Dr. Jodie Monger and Dr. Debra Perkins offer an insightful, user-friendly overview of the science of research, dispel common misconceptions about the validity of widely publicized research methods, explain the sources and risks of "survey malpractice" and how to avoid it, and reveal how to transform customer insights into action by offering concrete examples of how to properly conduct survey research that will yield valid, interpretable results that can be communicated to executives, operations management, supervisors and frontline staff]] and save billions

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