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Cases in Health Care Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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John L. Fortenberry 作者

Jones & Bartlett Pub

译者

2010-03 出版日期

244 页数

USD 64.95 价格

Paperback

丛书系列

9780763764487 图书编码

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Cases in Health Care Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Cases in Health Care Marketing 在线电子书图书描述

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.

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