Persuasion, Social Influence, and Compliance Gaining (4th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Robert H. Gass 作者

Allyn & Bacon

译者

2010-03-05 出版日期

384 页数

USD 94.60 价格

Paperback

丛书系列

9780205698189 图书编码

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Persuasion, Social Influence, and Compliance Gaining (4th Edition) 在线电子书图书描述

Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

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