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Marketing Research with SPSS 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Carl McDaniel Jr. 作者

Wiley

译者

2009-12-14 出版日期

784 页数

$ 266.96 价格

Hardcover

丛书系列

9780470087022 图书编码

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Marketing Research with SPSS 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This title provides real data, real people, and real research. In the Eight Edition of "Marketing Research", McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on being 'real' has made this one of the world's leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems. Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.

Marketing Research with SPSS 在线电子书下载 mobi epub pdf txt 在线电子书下载

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