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New Venture Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dean A. Shepherd 作者

Sage Publications, Inc

译者

1998-06-24 出版日期

120 页数

USD 61.95 价格

Paperback

丛书系列

9780761913542 图书编码

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New Venture Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business Journal Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

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