New Venture Strategy

New Venture Strategy pdf epub mobi txt 电子书 下载 2025

出版者:Sage Publications, Inc
作者:Dean A. Shepherd
出品人:
页数:120
译者:
出版时间:1998-06-24
价格:USD 61.95
装帧:Paperback
isbn号码:9780761913542
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'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business Journal Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

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