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Advertising and Consumer Culture 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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McAllister, Matthew P. (EDT)/ Mazzarella, Sharon R. (EDT) 作者

Routledge

译者

2000-11-01 出版日期

114 页数

USD 26.95 价格

Paperback

丛书系列

9780805897364 图书编码

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Advertising and Consumer Culture 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising and Consumer Culture 在线电子书图书描述

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

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