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Advertising and Consumer Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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McAllister, Matthew P. (EDT)/ Mazzarella, Sharon R. (EDT) 作者

Routledge

譯者

2000-11-01 出版日期

114 頁數

USD 26.95 價格

Paperback

叢書系列

9780805897364 圖書編碼

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發表於2024-11-28

Advertising and Consumer Culture 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising and Consumer Culture 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising and Consumer Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Advertising and Consumer Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising and Consumer Culture 在線電子書圖書描述

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

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