Ratings Analysis 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Webster, James G./ Phalen, Patricia F./ Lichty, Lawrence W. 作者

譯者

2005-10 出版日期

304 頁數

$ 141.25 價格

叢書系列

9780805854091 圖書編碼

Ratings Analysis 在線電子書圖書標籤: communication

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發表於2024-11-27

Ratings Analysis 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Ratings Analysis 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Ratings Analysis 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Ratings Analysis 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Ratings Analysis 在線電子書圖書描述

"Ratings Analysis: The Theory and Practice of Audience Research" provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition, this essential volume: illustrates applications of audience research in advertising, programming, financial analysis, and social policy; describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and discusses the analysis of audience data by offering a framework within which to understand mass media audience and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including people working in advertising, electronic media, and related industries, "Ratings Analysis" also has much to offer academics, critics, policy-makers, and students of mass media.

Ratings Analysis 在線電子書下載 mobi epub pdf txt 在線電子書下載

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