Sports Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Shank, Matthew D 作者

译者

2008-3 出版日期

480 页数

1318.00 元价格

丛书系列

9780132285353 图书编码

Sports Marketing 在线电子书图书标签: 营销管理体育管理体育

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发表于2024-11-08

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Sports Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Sports Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sports Marketing 在线电子书图书描述

KEY BENEFIT : Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. KEY TOPICS : This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. MARKET : An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.

Sports Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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