Sports Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Shank, Matthew D 作者

譯者

2008-3 出版日期

480 頁數

1318.00 元價格

叢書系列

9780132285353 圖書編碼

Sports Marketing 在線電子書圖書標籤: 營銷管理體育管理體育

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發表於2024-11-09

Sports Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Sports Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Sports Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sports Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Sports Marketing 在線電子書圖書描述

KEY BENEFIT : Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. KEY TOPICS : This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. MARKET : An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.

Sports Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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