Marketing Discourse 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

Skalen, Per/ Fougere, Martin/ Fellesson, Markus 作者

译者

2008-2 出版日期

208 页数

$ 161.59 价格

丛书系列

9780415416696 图书编码

Marketing Discourse 在线电子书图书标签:

喜欢 Marketing Discourse 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-24

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Marketing Discourse 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Discourse 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Marketing Discourse 在线电子书用户评价

评分☆☆☆☆☆

Marketing Discourse 在线电子书著者简介

Marketing Discourse 在线电子书图书目录

Marketing Discourse 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Discourse 在线电子书图书描述

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.

Marketing Discourse 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!