Marketing Discourse 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Skalen, Per/ Fougere, Martin/ Fellesson, Markus 作者

譯者

2008-2 出版日期

208 頁數

$ 161.59 價格

叢書系列

9780415416696 圖書編碼

Marketing Discourse 在線電子書圖書標籤:

喜歡 Marketing Discourse 在線電子書的讀者還喜歡

下載鏈接在頁面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

發表於2024-09-20

Marketing Discourse 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Discourse 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Discourse 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Marketing Discourse 在線電子書用戶評價

評分☆☆☆☆☆

Marketing Discourse 在線電子書著者簡介

Marketing Discourse 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Discourse 在線電子書圖書描述

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.

Marketing Discourse 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!