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Corporate Entrepreneurship 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Burns, Paul 作者

译者

2008-5 出版日期

416 页数

$ 73.45 价格

丛书系列

9780230542631 图书编码

Corporate Entrepreneurship 在线电子书图书标签: UNNC

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Corporate Entrepreneurship 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Corporate Entrepreneurship 在线电子书图书描述

This book offers an innovative look at the entrepreneurial advantage and how it can be harnessed and replicated within organizations, transforming them into market leaders. It is a UK authored Corporate Entrepreneurship textbook, authored by Paul Burns, Dean of Bedfordshire Business School and author of one of the bestselling core entrepreneurship textbooks. It includes real world case studies and quotations from entrepreneurial managers, strong pedagogy, step-by-step Corporate Entrepreneurship Audit, links to further reading and additional resources, and a companion website which provides additional resources for students and lecturers.The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner.

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